Green museum

For nearly 30 years, the Austrian Ecolabel has been a trusted guarantee of environmental and climate protection, guiding consumers toward sustainable choices. We’re proud to hold the Austrian Ecolabel certification, recognizing our commitment to environmental and climate protection, and to be certified as a green museum. As a green museum, Swarovski Kristallwelten is dedicated to energy efficiency, waste prevention, and helping you travel to us sustainably. We actively create value for our region while upholding our social responsibility commitments.

Sustainability strategy

Our contribution

Our enhanced sustainability strategy isn’t the end goal; it’s just the beginning.Unser Beitrag zu einer verstärkten Nachhaltigkeitsstrategie, die nicht die Ziellinie, sondern einen neuen Startpunkt kennzeichnet.

Detailed view of an e-charging station with a charging cable plugged in at Swarovski Kristallwelten.

Charging stations

Charging stations for electric vehicles are available for all guests with electric cars, electric scooters, and electric bikes during their visit to Swarovski Kristallwelten.

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Sustainable travel

The electric shuttle bus travels between Innsbruck Central Station and Swarovski Kristallwelten five times a day. The bus saves around 65 metric tons of CO2 each year and provides guests with a comfortable, climate-friendly journey. This approach builds on Swarovski Kristallweltens’ existing sustainability strategy while enhancing the eco-friendly guest experience.

You can also get to Swarovski Kristallwelten using public and alternative means of transport, such as by bus, train, or bike.

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Cherry tree branches full of pink blossoms with bees in the sustainable park of Swarovski Kristallwelten.

Rich biodiversity

An impressive 1,800-square-meter flower meadow blooms across our 7.5-hectare park and serves as a thriving habitat for honeybees, wild bees, bumblebees, butterflies, beetles, and countless other insects. The park and neighboring orchard are home to diverse flowering plants, native shrubs, and fruit trees, creating vital biodiversity in our region. A naturally designed biotope with a stream invites contemplation while providing an essential habitat for dragonflies, aquatic insects, amphibians, freshwater mussels, local fish, and crayfish.

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Prologue III

Inspired by water as a precious resource, Swedish artists Fredrikson Stallard celebrated the Swarovski Waterschool’s 15th anniversary by reinterpreting their iconic Prologue II work and adorning it with 8,000 Blue Shade Swarovski crystals. The crystals refract and reflect daylight based on the sun’s angle, animating the space around them. Prologue III is simple in its form but contains an endless stream of complex nuances. The circle is the beginning and the end – a cycle of infinite potential.

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Swarovski Waterschool

Swarovski Waterschool has developed its programs across a wide range of activities and events over the years. The initiative is committed to providing education about water as a resource as well as access to clean drinking water and basic sanitation.

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Crystal cloud with sparkling crystals over mirror water in the park of Swarovski Kristallwelten in Wattens, Tyrol.

Creating value in our region

Swarovski Kristallwelten works with suppliers and buys products from the local region. By doing so, we’re shortening transport routes, protecting the environment, and strengthening the local economy.

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Our vision