The SWAROVSKI OPTIK Store at Swarovski Kristallwelten has been welcoming guests for almost a year. The store was awarded the BIG SEE Interior Design Award in 2024 thanks to its outstanding product range and the store’s innovative design.
Daily from 10:00 to 19:00
SWAROVSKI OPTIK Store
Kristallweltenstraße 1
6112 Wattens,
Austria
Welcome,
nature lovers
There’s a unique brand experience waiting for you in the world’s first SWAROVSKI OPTIK Store. Immerse yourself in the fascinating world of precision optics and discover the entire range of binoculars, spotting scopes, high-quality accessories, and the exclusive clothing line. Our experts will guide you as you experience the latest generation of premium long-range optics up close.
Discover nowStep inside and discover a space infused with our love of nature. Natural clay, stone, and wood invite nature indoors, while the lush green roof blends harmoniously into the surrounding landscape. The expansive glass facade creates a seamless transition to the outdoors, revealing spectacular views of the Tyrolean mountains. SWAROVSKI OPTIK has been developing and manufacturing high-precision optical instruments at its site in Absam, Tyrol since 1949. The company is committed to bringing people closer to the beauty of nature. We want to inspire people to admire, to love, and to care for nature.
Exclusive Evening
© Dr. André Stadler / Alpenzoo Innsbruck
How can endangered species be protected in the long term? Dr. André Stadler, Director of Alpenzoo Innsbruck, will share fascinating insights into modern conservation projects and explain why observation, research and international collaboration are essential to preserving biodiversity.
Special highlight: Following Dr. André Stadler’s presentation, Dale Forbes will provide an insight into SWAROVSKI OPTIK’s international commitment to nature conservation. Using the rainforest project in Costa Rica as an example, he will showcase how the company actively contributes to protecting valuable ecosystems and supporting sustainable conservation efforts on the ground.
When & Where?
September 23, 2026, at 17:00
SWAROVSKI OPTIK Store at Swarovski Kristallwelten in Wattens.
Enjoy a welcome drink and the opportunity to connect and exchange ideas.
Places are limited. Please note: The event will be held in German.
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