Welcome,
nature lovers
There’s a unique brand experience waiting for you in the world’s first SWAROVSKI OPTIK Store. Immerse yourself in the fascinating world of precision optics and discover the entire range of binoculars, spotting scopes, high-quality accessories, and the exclusive clothing line. Our experts will guide you as you experience the latest generation of premium long-range optics up close.
Discover nowStep inside and discover a space infused with our love of nature. Natural clay, stone, and wood invite nature indoors, while the lush green roof blends harmoniously into the surrounding landscape. The expansive glass facade creates a seamless transition to the outdoors, revealing spectacular views of the Tyrolean mountains. SWAROVSKI OPTIK has been developing and manufacturing high-precision optical instruments at its site in Absam, Tyrol since 1949. The company is committed to bringing people closer to the beauty of nature. We want to inspire people to admire, to love, and to care for nature.
Nature Watch
Discover the magic of the moment and rediscover your connection to the natural world.
#seetheunseen #fortheloveofnature

Hiking in Walderalm
Enjoy a gentle hike from Hinterhornalm to the idyllic Walderalm ponds with SWAROVSKI OPTIK binoculars and an experienced guide at your side. See fascinating wildlife up close from the observation station. Use the SWAROVSKI OPTIK ST Vista spotting scope to explore the skies above the park from the Adlerblick observation station.
This guided tour is offered in German only.
Currently not bookable
Guided tour in Usterberg
This hike gently winds upward through the forest to reach the first viewpoint at the spectacular Fallbach waterfall. Walk along the sunny ridge and take in wonderful panoramic views as you make your way toward the highest point on the tour. From here, enjoy breathtaking vistas of the Halltal valley and surrounding peaks – a moment in nature that will stay with you forever.
This guided tour is offered in German only.
Currently not bookable