Täglich 9 bis 19 Uhr
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Swarovski
Optik Store

Exterior view of the Swarovski Optik Store at Swarovski Kristallwelten — modern glass building with open shop windows and natural design between birch trunks.Exterior view of the Swarovski Optik Store at Swarovski Kristallwelten — modern glass building with open shop windows and natural design between birch trunks.

Discover the first SWAROVSKI OPTIK Store in the world at Swarovski Kristallwelten. The store was awarded the BIG SEE Interior Design Award in 2024 thanks to its outstanding product range and the store’s innovative design.

Detailed view of an exhibition case in the Swarovski Optik Store at Swarovski Kristallwelten, showing binoculars disassembled into individual parts with precise components.
Exhibition of binoculars at the Swarovski Optik Store at Swarovski Kristallwelten — elegant wooden shelves with various models, complemented by subtle floral arrangements.

Welcome,
nature lovers

There’s a unique brand experience waiting for you in the world’s first SWAROVSKI OPTIK Store. Immerse yourself in the fascinating world of precision optics and discover the entire range of binoculars, spotting scopes, high-quality accessories, and the exclusive clothing line. Our experts will guide you as you experience the latest generation of premium long-range optics up close.
Discover now
Interior view of the Swarovski Optik Store at Swarovski Kristallwelten with modern, nature-inspired design, large glass fronts, seating and presentation areas for binoculars and accessories.
Interior view of the Swarovski Optik Store at Swarovski Kristallwelten with large glass fronts, nature-inspired interiors, seating and telescopes.
Step inside and discover a space infused with our love of nature. Natural clay, stone, and wood invite nature indoors, while the lush green roof blends harmoniously into the surrounding landscape. The expansive glass facade creates a seamless transition to the outdoors, revealing spectacular views of the Tyrolean mountains. SWAROVSKI OPTIK has been developing and manufacturing high-precision optical instruments at its site in Absam, Tyrol since 1949. The company is committed to bringing people closer to the beauty of nature. We want to inspire people to admire, to love, and to care for nature.

Nature Watch

Discover the magic of the moment and rediscover your connection to the natural world.

#seetheunseen #fortheloveofnature

Hiking in Walderalm
Enjoy a gentle hike from Hinterhornalm to the idyllic Walderalm ponds with SWAROVSKI OPTIK binoculars and an experienced guide at your side. See fascinating wildlife up close from the observation station. Use the SWAROVSKI OPTIK ST Vista spotting scope to explore the skies above the park from the Adlerblick observation station.

This guided tour is offered in German only.
Currently not bookable
Guided tour in Usterberg
This hike gently winds upward through the forest to reach the first viewpoint at the spectacular Fallbach waterfall. Walk along the sunny ridge and take in wonderful panoramic views as you make your way toward the highest point on the tour. From here, enjoy breathtaking vistas of the Halltal valley and surrounding peaks – a moment in nature that will stay with you forever.

This guided tour is offered in German only.
Currently not bookable