The SWAROVSKI OPTIK Store at Swarovski Kristallwelten has been welcoming guests for almost a year. The store was awarded the BIG SEE Interior Design Award in 2024 thanks to its outstanding product range and the store’s innovative design.
Daily from 10:00 to 19:00
SWAROVSKI OPTIK Store
Kristallweltenstraße 1
6112 Wattens,
Austria
Welcome,
nature lovers
There’s a unique brand experience waiting for you in the world’s first SWAROVSKI OPTIK Store. Immerse yourself in the fascinating world of precision optics and discover the entire range of binoculars, spotting scopes, high-quality accessories, and the exclusive clothing line. Our experts will guide you as you experience the latest generation of premium long-range optics up close.
Discover nowStep inside and discover a space infused with our love of nature. Natural clay, stone, and wood invite nature indoors, while the lush green roof blends harmoniously into the surrounding landscape. The expansive glass facade creates a seamless transition to the outdoors, revealing spectacular views of the Tyrolean mountains. SWAROVSKI OPTIK has been developing and manufacturing high-precision optical instruments at its site in Absam, Tyrol since 1949. The company is committed to bringing people closer to the beauty of nature. We want to inspire people to admire, to love, and to care for nature.
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