Marilyn, Forever Inspiring

Elegant makeup space on a pink stage with illuminated mirror, sparkling stool and studio lamp, framed by dark blue curtains.

Until September 6, 2026, Swarovski Kristallwelten presents a curated tribute to Marilyn Monroe. Featured are special exhibits from the Swarovski Corporate Archive as well as the unique private collection of Ted Stampfer – including fashion pieces, jewelry, accessories, fan mail and memorabilia.

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The Tribute for the 100^th Birthday

Shine, glamour and personality

Marilyn Monroe is an icon of pop culture – a woman whose radiance, elegance and vulnerability achieved worldwide cult status.

For her 100th birthday, Swarovski Kristallwelten presents a tribute that unites objects from Marilyn’s private life with those from her glamorous public appearances. Discover personal items, touching stories and the unmistakable presence that has inspired generations. Together they portray an authentic image of a woman whose duality between strength and sensitivity continues to fascinate today.

A person stands between two sparkling mannequins in an illuminated exhibition room. The doll on the left is wearing a tight-fitting, floor-length dress in light cream white, the doll on the right is wearing a floor-length dress in bright pink with narrow straps. Behind them are display cases with jewelry and reflective surfaces, which create a glamorous atmosphere.

“We are all of us stars, and we deserve to twinkle.” – Marilyn Monroe

Exponate & Highlights

A glimpse into the life of an icon

Showcase with Dior nylon stockings, pearl necklace on black display, ring, sparkly earrings and framed black and white photos.

Two people look at an illuminated museum display case with photographs, jewelry and exhibition objects against a dark background with red light elements.

Several visitors look at an exhibition with mannequins in red clothes and a projection, next to a display case with photos and objects.

Visitors can look forward to selected original memorabilia – from clothing items from Marilyn’s personal wardrobe to beauty objects, letters and photographs. The exhibition is complemented by stunning evening gowns from films and events. A photo spot designed like an Old Hollywood dressing table invites guests to capture their own moment. The exhibition is included in the day ticket.

“For me, the only way to gain an unfilteredview of her life is through her personal belongings.” – Ted Stampfer

More than a myth

Did you know?

Marilyn Monroe crafted her public image with remarkable precision –while simultaneously fighting for artistic freedom. She founded her own production company, reinvented herself and remained true to her sensitive, reflective side. Her career, style and personality continue to shape fashion, film and pop culture today.

Collection of old letters and postcards with stamps, next to a framed photo of Marilyn Monroe wearing a red outfit on a table.

Installation with a champagne tower on a round table, next to it a display cabinet; in the background, a portrait of Marilyn Monroe is projected against blue curtains.

Vintage accessories on table: three metal hair rollers, cream jars and framed photo in the background.

A Collector's Item for Marilyn Monroe Fans

Now exclusive

Framed work of art depicting Marilyn Monroe, composed of numerous crystals, against a dark, illuminated background.

Now available exclusively at Swarovski Kristallwelten Store Wattens: This crystallized print depicts a radiant Marilyn Monroe on the set of the film “How to Marry a Millionaire?”, photographed by Frank Powolny, and is embellished with 23,000 Swarovski crystals.

Weitere Highlights

Stars, Fashion & Hollywood

Nowhere but Hollywood itself will you find so many stars gathered in a single room: Visit the Chamber of Wonder The Art of Performance at Swarovski Kristallwelten in Wattens and admire more original costumes and legendary looks of international stars.

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Swarovski and Pop Culture

World-renowned artists are currently taking over the stages at Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna. From Coachella Festival to the Met Gala: experience pop culture up close and immerse yourself in a world full of glamour and sparkle.